Finish on a moment of high emotional intensity and your video ad is far more likely to be recalled.
The research is in, and crowds make us feel uneasy. Showing off an expensive new purchase is to be avoided too.
A lack of commuters is balanced by home listeners -- but it's the established shows that are feeling the love, not new launches.
Brands doing good things for others are clearly seeing a lift in social sentiment.
Would you really not want your brand name appearing next to an article about Captain Tom's remarkable story?