Apple TV with apps launches today, fans are excited, and brands should be gearing up to get the most out of video native to tap into TV commerce.
Customer experience is the new marketing, and mobile is at its heart. If you haven't adapted yet, get ready to walk the plank.
Cybersecurity is seen as the CIO's responsibility -- but when brand reputation is at stake, it's the CMO in the firing line.
As a guide to ad fraud is published, a seal to prove that best practices have been followed has been promised for next year. No rush, then?
Rebates have always been contentious -- and now the Association of National Advertisers is threatening to lift the lid on any dirty secrets.
City AM has got it right. You can't reason with ad blockers. Just block them right back and deny them quality content.
Mobile hitting a billion pounds is making the headlines -- but the question should be why display is about to overtake search. Is price trumping quality?
The headlines and airwaves are full of BBC bashing -- but trust me, all that will happen is the licence fee is renewed as a "digital" licence.
We all fast forward through tv shows and navigate away from the ads, so digital display can get better -- but expecting miracles is delusional.
The main casualty of ad viewability rates barely exceeding one in two is reach. Credits and refunds can't make up for a halving of awareness.