by Sean Hargrave on Oct 14, 8:32 AM
Four in five marketers are going to spend more on social content, but nearly half can't measure its ROI. A recipe for disaster?
by Sean Hargrave on Oct 13, 9:42 AM
Social may soon get "reaction" emojis -- let's hope they are a route to better metrics and not the metric themselves.
by Sean Hargrave on Oct 12, 8:27 AM
Facebook paid less than GBP100 a week tax last year. Little wonder the EU is fed up -- and starting to hit hard where it can on data, privacy and competition law.
by Sean Hargrave on Oct 9, 8:07 AM
Digital confronts us with more messages than we could have ever dreamed possible. Is that why television is endlessly pursuing a nostalgia trip?
by Sean Hargrave on Oct 8, 6:27 AM
Forget the ad-blocking doom and gloom for a moment -- digital display is up 27.5% so far in 2015 and it's mostly due to mobile.
by Sean Hargrave on Oct 7, 8:39 AM
Free services have relied on the exchange of data and receipt of ads. If that doesn't fit, then get ready for poorly targetted ads and subscriptions.
by Sean Hargrave on Oct 6, 8:59 AM
It looks like we may be on the verge of a major publisher barring the ad blockers. Let's applaud them -- and hope that common sense is contagious.
by Sean Hargrave on Oct 5, 9:01 AM
Wales, Scotland and Ireland are still standing -- and huge commonwealth interest will mean England's exit is not quite the disaster that headlines suggest.
by Sean Hargrave on Oct 1, 6:52 AM
Who wants to put cards in a wallet and assign offers to their accounts online? Make it simple, make it convenient and loyalty will follow.
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