The leading tabloids called for Brexit and have put themselves front of the line to suffer in the resulting ad slump.
Hate to break it to you -- but nobody picks up a mobile device to see your ads, so relevancy is nowhere near as big an issue as preventing ads from getting in the way, the latest IAB UK study shows.
IAB Europe is taking a lead in upping viewability from one second to five just at the time that UK brands need to maximise reducing budgets.
The UK is about to find out how much Brussels wants to discourage other member states from leaving the EU. Expect a recession, lower spending and slashed budgets.
Marketing and advertising is a surplus-generating powerhouse that needs a free trade agreement ASAP as Scotland suddenly seems a good alternative to London.
They're just search boxes in disguise, aren't they? Like the old man behind a curtain pulling levers that are meant to impress, they're just a trick -- aren't they?
Google has called out brands doing VR for the sake of it -- time to wonder what on earth Jaguar is doing ordering 20,000 Google Cardboard sets?
Falling CPMs were widely feared, but the latest IAB Europe research suggests publishers who embrace programmatic are actually doing very well from it.
The latest research shows that mcommerce has truly gained traction, but most importantly, the good guys are pulling way ahead of other retailers. Time to get mcommerce-friendly or go home.
Two in three marketers are unsure what Brexit might hold, but it would likely be an exodus of accounts moving to countries firmly within the EU.