Samsung is about to find out after signing up virtual influencer Lil Miquela, and her 1.8m fans.
Parity reached between social and mainstream media means fake news must be tackled.
In some sectors, two in three CMOs are in-housing, but agencies with expertise will still prosper.
As Boris becomes Prime Minister, adland needs to ask whether Farage has a point and it's too London-centric.
What would you rather have next year -- an extra billion pounds through digital or a few tens of millions via cinema?
The latest research shows a huge boom for view rates and dwell time. But without a kitemark, how do brands hunt it down?
Just as it builds out its advertising offering, Amazon seems likely to get a fine for third-party data use.
Digital is doing ok -- but direct marketing is still waiting for its much-promised post-GDPR bounce.
England's World Cup victory was exhilarating, but still more people watched Wimbledon. It was the same for England's women footballers.
Will the public trust Google again when they hear leaks of users being recorded?