Just as confidence in native advertising dips, along comes a set of guidelines that the industry hopes are enough to restore consumer confidence.
Native is still one of the most trusted channels -- but trust in the ad format that all are hoping will make up for ad blocking is on the wane. It needs fixing. Fast.
Facebook bringing tv metrics to social is a master stroke in being part of the ad dollars around television, rather than a place to talk about shows.
If you thought it's all about the pilot, you'd be wrong. Engagement is a longer journey that you think.
GroupM's anti-fraud stance is to be applauded but agencies must wonder if they've done enough to prevent a huge account or two from going direct?
When consumers don't believe the figures that car manufacturers claim, it begs the question: what trust is VW hoping to regain?
Marketers get a hard time for metrics not always reflecting hard sales, but they do still serve as measuring points on the road to conversion.
Even the executive behind the best-selling iOS 9 ad blocker realises he has hurt people -- a perfect time to bar free content from ad-blocking digital content shoplifters.
Ad-blocking apps are topping the paid app download charts signalling doom for mobile display, steering marketers to get in the flow with native and mobile social.
It's not just a technical debate any more -- proving that ads and particularly videos are viewable to humans is being championed at the top echelons of the industry.