Data-driven marketing has led many to speculate about the changing nature of the CMO and CIO relationship, but as marketing tools look to appeal to self-serving customers, isn't it sales that needs to be concerned?
The numbers around ad blocking are massive and scary for the industry, but as the world goes increasingly mobile on small screens ill-suited to display, isn't the whole debate a moot point?
Hacking events are serious -- but the huge names still very much alive and kicking prove they do not shut companies down. However, marketers may soon have to contend with massive new fines and stricter disclosure rules.
With GBP200m reputed to have been wasted by Premier League and Championship football shirt sponsors, it begs the question: when are brands going to move from supplying a logo to building engagement?
Publishers that fill our tabs with video ads automatically blurting out audio or cover content with intrusive ads need to see that they are part of who is fueling the current ad-blocking trend.
Content marketing will have to face its Facebook moment when an honest conversation helps brands see there are some free opportunities out there, but to build engagement and awareness, paid-for native advertising needs to be added to the mix.
Today's repeated shock news is that chucking GBP9bn at London in 2012 has not got us all doing more sport. Any marketer knows that huge central actions mean nothing unless backed up in the field, locally. That's what sports need. And now.
Smart people with Excel spreadsheets can make things so much more complicated than they need to be. They only have to look at what the average family goes through to understand peaks and troughs in their figures.
To read more articles use the ARCHIVE function on this page.