Better measurement and visibility? Surely it's all about better ads, and fewer of them?
They only play in the online half of the ad industry -- yet account for one in three of every ad dollars spent globally.
No compensation and no new business surely means something has to give.
The latest bot to be discovered has already earned $15m from sophisticated domain spoofing.
The threat of a class action is unlikely to materialise, but better oversight is essential.
Avoid the conspiracy theories -- Google simply wants to deal with the ICO, not the EU.
Engagement is down in countries where likes are hidden as well as visible. Has #ad woken up the public to influencers' intent?
From next year on, an EU passport will no longer be a shortcut to a job in London's adland.
Just 8% of Brits will pay for digital content. And why would they, when there's so much that is free?
"The Sunday Times" has revealed that Boris wants to swap the licence fee for a subscription charge and slim down the BBC.