Ad spend is deserting print to line up behind mobile social video.
Native is struggling to make the leap to mobile while video takes it in its stride.
No turf wars -- just a very sensible decision to align standards and protect ad spend.
UK viewability has improved three quarters in a row to overtake Germany. The reason why is simple.
Marketers are getting scared as May's deadline looms, but legitimate interests is a viable, lawful option.
Quality journalism cannot be funded by advertising alone, particularly if your core audience are blockers.
You'd think they had been given a no rather than an invite to come back with a promise to spin out Sky News.
Throttling news from feeds will surely benefit Facebook as more publishers consider Instant Articles.
It's not just what companies do for GDPR, but what customers do with their new powers.
Oh, the irony. Had the young people on social media voted, we wouldn't be looking for Russian trolls.