Sorrell's prediction for the holding companies may ring true as AA/Warc says the UK ad market will decline by 16.7% in 2020.
Most are not expecting a bounce-back in the fourth quarter -- and it could be creatives that continue to be hardest hit.
It's the ultimate pyrrhic victory. It's leading in Google searches, but advertisers are blocking COVID-19 stories.
If so, should the European Commission investigate whether member countries are putting enough resources into enforcing GDPR?
Print's decline in media attention is now four times worse than previously predicted as television and digital video boom.
That is the takeaway from the IPA's Bellwether figures -- a huge reduction now, but budgets will be back within a year.
Micro influencers were already growing in importance, but in lockdown they are a new hot trend, Warc research identifies.
Publishers are already starting to ask the Government for "help," although demand is soaring on digital platforms.
We're starting to consume less news, just when news groups were hoping to better monetise COVID-19 stories. As Havas has discovered, it's the beginning of COVID news fatigue.
Google will now need to pay, to take a line from French publishers -- but don't media companies want free traffic?