by Sean Hargrave on Apr 30, 9:42 AM
Sorrell's prediction for the holding companies may ring true as AA/Warc says the UK ad market will decline by 16.7% in 2020.
by Sean Hargrave on Apr 29, 11:29 AM
Most are not expecting a bounce-back in the fourth quarter -- and it could be creatives that continue to be hardest hit.
by Sean Hargrave on Apr 28, 9:57 AM
It's the ultimate pyrrhic victory. It's leading in Google searches, but advertisers are blocking COVID-19 stories.
by Sean Hargrave on Apr 27, 8:28 AM
If so, should the European Commission investigate whether member countries are putting enough resources into enforcing GDPR?
by Sean Hargrave on Apr 24, 10:53 AM
Print's decline in media attention is now four times worse than previously predicted as television and digital video boom.
by Sean Hargrave on Apr 23, 9:26 AM
That is the takeaway from the IPA's Bellwether figures -- a huge reduction now, but budgets will be back within a year.
by Sean Hargrave on Apr 22, 11:27 AM
Micro influencers were already growing in importance, but in lockdown they are a new hot trend, Warc research identifies.
by Sean Hargrave on Apr 21, 9:04 AM
Publishers are already starting to ask the Government for "help," although demand is soaring on digital platforms.
by Sean Hargrave on Apr 20, 10:37 AM
We're starting to consume less news, just when news groups were hoping to better monetise COVID-19 stories. As Havas has discovered, it's the beginning of COVID news fatigue.
by Sean Hargrave on Apr 17, 8:58 AM
Google will now need to pay, to take a line from French publishers -- but don't media companies want free traffic?