The daily briefings have not always seen shortlisted journalists ask the most probing questions.
Big tv ad productions are impossible, so surely it is time to get influencers signed up for video marketing on social.
Anonymous tracking via Bluetooth will help from a health officials' standpoint, but will be of limited use for citizens.
Advertisers must disarm blocklists that stop brand names from going near COVID-19 coverage, which is fighting fake news.
Some say brands will be punished if they treat staff poorly but we'll soon be shopping for price and convenience rather than employee relations.
BBC News is seeing a 16% increase in audiences and "The Sun" is seeing a 10% spike in interest from GenZ readers.
"Press Gazette" has some interesting points on why advertisers must get advertising and readers must get reading.
Social media regulation is already being considered. Surely the Government will come down harder on misinformation?
Expect news organisations to furlough staff as ad blacklists mean they cannot fully monetise the mass attention paid to COVID-19 stories.
They obviously have the least to lose, but creatives are showing that we all need to get behind first-party insights.