by Sean Hargrave on Sep 16, 9:18 AM
Ever wondered if it's just you playing a game of Buzzword Bingo at shows like Dmexco? The show even held a session devoted to the game we all secretly thought we had invented in our heads.
by Sean Hargrave on Sep 15, 6:37 AM
Pixar Veteran Storyteller Matthew Luhn reveals that his job is like any content marketer. Tell stories that elicit an emotional response, based on the data.
by Sean Hargrave on Sep 14, 6:47 AM
Is the breakdown in trust between audiences, publishers, brands and agencies at an all-time low?
by Sean Hargrave on Sep 13, 9:42 AM
Native advertising that aggressively pushes sales? Yes, to a point -- but brand and tactical native advertising are beginning to emerge as distinct channels. Short-term and long-term thinking can coexist.
by Sean Hargrave on Sep 12, 9:34 AM
Digital marketers are raising question marks against ad tech. They're loving programmatic, but are unimpressed at having less than a 50:50 chance their ads will be seen.
by Sean Hargrave on Sep 9, 8:53 AM
Vlogger influencers have had it too easy for far too long. If advice doesn't force them to grow up, contracts and withdrawal of ad budgets will.
by Sean Hargrave on Sep 8, 8:39 AM
Think + sense + feel + do + connect = loyalty? Or is it more a case of treating people in such a way that they will return because they know you care?
by Sean Hargrave on Sep 7, 8:22 AM
It won't be news to anyone that "The Guardian" missed ad targets due to Facebook syphoning up ad dollars across the Net. Native surely has to be the solution, doesn't it?
by Sean Hargrave on Sep 6, 9:44 AM
The fact that the Amazon Dash button exists shows that the IoT is limited -- wouldn't smart supermarket shopping lists be better?
by Sean Hargrave on Sep 2, 8:07 AM
At long last, YouTubers have been held up to advertiser-friendly standards, and they don't like it. Good.