by Sean Hargrave on Mar 17, 8:21 AM
It's brands themselves that are boycotting Google, and it's brands that are telling their intermediary agencies they no longer believe in rock stars -- just small, flexible project-based teams.
by Sean Hargrave on Mar 16, 10:00 AM
Buy cheap, pay twice! Research shows that premium advertising outperforms industry benchmarks. Video ads are 92% more likely to be at least half viewed on a quality site, while mobile viewability leaps 40%.
by Sean Hargrave on Mar 15, 10:59 AM
CIM research shows marketers are most concerned about Brexit -- when actually, the EU has at least as much to be worried about. If the UK could only see its strengths and not its weaknesses.
by Sean Hargrave on Mar 14, 9:21 AM
Guidelines for influencer marketing have been refined and repeated, which speaks volumes about how some vloggers are all about sneaky sales and not representing products in a responsible way.
by Sean Hargrave on Mar 13, 9:14 AM
WPP boss Sir Martin Sorrell wrote over the weekend that more brands should be getting behind newspapers and print. Does he mean it, or is it just leverage for another pop at Google and Facebook?
by Sean Hargrave on Mar 10, 8:57 AM
Just in case you've ever been taken in by a digital guru at a conference, tv is far from dead. The last figures show it gets 94% of video ad time and up to four-fifths of video attention.
by Sean Hargrave on Mar 9, 8:57 AM
The Chancellor not only broke a manifesto pledge -- he discouraged the flexible talent pool adland needs as zero-based budgeting slims down teams and moves the industry from retainers to projects.
by Sean Hargrave on Mar 7, 10:34 AM
A billion pounds is a lot to pay for showing three seasons of European football, but the huge sums have to weigh up against a war for sports rights and an improved Champions League offering.
by Sean Hargrave on Mar 6, 8:00 AM
Adland needs to be aware -- talking about an intent to deal with transparency no longer good enough. P&G is leading a charge to turn that talk into action.
by Sean Hargrave on Mar 3, 9:36 AM
Snap, BT, Gmail and IBM, and a supporting cast showed this week that media and marketing are as capable of craziness as Bonnie and Clyde reading out the wrong envelope.