by Sean Hargrave on Mar 2, 8:40 AM
Marketers are keen to talk up the need for companies to have values and their brands to hold meaning. Are they right? Or is there a disconnect in what consumers say and do?
by Sean Hargrave on Mar 1, 9:16 AM
The days of the huge retainers paying for massive marketing and advertising teams are numbered. Expect to see smaller, leaner operations working on a project basis, bringing in freelance talent when it's needed.
To read more articles use the ARCHIVE function on this page.