Adam GreenMember since August 2018Contact Adam
As current Senior Vice President and General Manager of Broadsign Reach, I oversee the continued growth of Broadsign’s leading global digital out-of-home programmatic platform. Previously, I spent eight years managing Google’s relationships with media and creative agencies in Canada, and have also worked as a management consultant, renewable energy sector entrepreneur, mechanical engineer, and analyst in the computer hardware industry. I hold a degree in mechanical engineering from Queen’s University.
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- Programmatic DOOH: Why Now? in
Unlike programmatic mobile and online, DOOH inventory is finite. So there's less chance that programmatic will drive down the value of CPMs and devalue inventory based on the economics of supply and demand.
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- Programmatic DOOH: Why Now?
Indeed. I think it will be really interesting to see how advertisers and publishers start to address those unique aspects on an increasingly real-time basis (i.e. I only want to show my railway ads when the traffic is terrible etc.). Collectively we have the potential to make the ads on the medium more relevant, more interesting, more effective and thus more profitable for everyone.