JT BrickerMember since August 2018Contact JT
As VP of Strategy, JT leads teams in helping clients design and execute actionable marketing and sales strategies and impactful execution that drive revenue growth and profitability.
Articles by JT All articles by JT
- Your First Day As CMO: 3 Strategic Steps To Take in
Marketing Insider on
So you got your dream job: CMO of A Very Cool Brand. You can't wait to make some really big things happen. But where do you even start?
Comments by JT All comments by JT
- Your First Day As CMO: 3 Strategic Steps To Take
(Marketing Insider on
Thank you Denyse.I totally agree that "proving thier value" is one of the, if not the, biggest challenge CMOs face today. We too often help our clients do just that by way of strategic alignment and attribution. A CMO, or any marketer really, has to demonstrate 2 main things. That what they are doing is driving revenue and that the results are aligned with the objectives of the organization.I believe the alignment piece is often overlooked in favor of just driving results at any level when those results might not matter to the business. You have to both do the right things (strategy) and do things right (execution). More thoughts here https://www.leadmd.com/best-practices/blog/strategic-alignment-crucial-execution/