Matt Harada

Articles by Matt All articles by Matt

• Brand Safety, Transparency Are Byproducts Of Publisher-Focused Ad Exchange in Publishers Daily on 08/23/2018
  

  By demanding increased transparency and promoting closer relationships throughout the programmatic supply chain, buyers are tackling brand safety issues head on.

Comments by Matt All comments by Matt

• Publishers Need Better Ad Tech To Compete With Google, Facebook by Laurie Sullivan (Publishers Daily on 10/07/2015)
  

  Only 80%? I'd guess that the other 20% are vastly underestimating the power of Google and Facebook's data.  Particulary mid-sized and small publishers need to band together to have a chance of benefiting from value of their data.

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