Alex is the CEO & founder of Persado. Previously, Alex co-founded Upstream in 2001 and served as the company’s CEO between 2004 and 2012. During his tenure, the company grew to become a global leader in mobile marketing, with mobile operator clients in more than 40 countries. Alex was responsible for setting Upstream’s strategic direction and spearheading its international sales expansion and product innovation. Prior to founding Upstream, Alex worked as a management consultant at OC&C/McKenna Group, based out of Boston. He is the first angel investor for Luluvise, where he is also a board member, and serves on the board of advisors of Seyyer. Alex holds a BS in Applied Mathematics from Columbia University, and a Masters of Engineering in Operations Research from Cornell University.