Dan Lobring

Articles by Dan All articles by Dan

• Have We Reached 'Peak' NFL? in Marketing: Sports on 10/06/2016
  

  It's been an uncharacteristically rough couple years for the NFL. While the game's popularity has surged ever higher year over year since the very first Super Bowl - and investments from sponsors and broadcasters have surged accordingly, the last half decade has told a different story off the field. The 24-hour news cycle has been largely unkind to "The Shield."

• A Month Without DVR's - Why Marketers Love February in Marketing: Sports on 02/03/2016
  

  As sports marketers, we're lucky enough to operate inside an enviable bubble within the larger broadcast media landscape. In 2016, while cords are being cut all around us and every bit of media out there left to consume turns to a freemium, subscription, or on-demand model; cable sports are one of the last places that the good ol' model works. Simply put: we watch sports live or we don't watch them at all. Sponsors are willing to spend big bucks for the guarantee that their messages won't be glossed over at 4x speed.

• The Shape Of Sports Things (And Axl Rose) To Come In 2016 in Marketing: Sports on 01/05/2016
  

  Man, 2015 was wild. But, I don't have to tell you that - you were there! And 2016 is shaping up to be just as insane, in local and global sports and in the sports marketing industry. Here is a quick forecast of a few headlines that figure to impact our industry in 2016.

• No Spoiler for Brand Experience  in Marketing: Sports on 08/07/2012
  

  Whatever you do, be careful of spoilers. A warning typically uttered before the dramatic twist is revealed at the end of movies or TV shows, the spoiler alert has quickly become familiar to viewers of London's 2012 Summer Olympics. Due to the time difference and NBC's reluctance to air major events live during the day, many of the results for major events are being reported before the mass United States television audience is able to watch them. NBC knew this was going to be an expensive issue, but the backlash the network has received online, especially via social media, has been surprisingly negative.

• Wanted: A One-Size-Fits-All Answer For Sports PR  in Marketing: Sports on 04/05/2011
  

  Overseeing the public relations department at a sports marketing agency, you essentially wear two primary hats (realistically, it's more like a gazillion, but for the sake of time, let's go with two).

Comments by Dan All comments by Dan

• Bad Boys Of Marketing by Barry Janoff (Marketing: Sports on 07/21/2009)
  

  It's intersting to also note that Brett Favre's reputation may have taken a hit more than Phelps just for stringing along the Vikings: http://sportsmktgrevolution.com/2009/07/29/why-favre-would-have-been-better-off-being-caught-with-a-bong/

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