Jenny Frazier
Member since September 2018Contact Jenny- SVP of Innovation Nielsen
- BOWLING GREEN New York
- 10004 USA
Jenny Frazier, SVP of Innovation at Nielsen.
- How Small Brands Are (Still) Stealing The Spotlight in
Research Intelligencer on
09/26/2018
The heat is on and marketers everywhere are feeling it. With the barrier to entry lower than ever, new products are appearing almost daily and speed to market is becoming a priority. Eighty-four
percent of fast-moving consumer goods professionals said they feel more pressure to bring products to market quickly today than they did five years ago. Only 1% said they feel less pressure.