Pamela Erlichman
Member since October 2018Contact Pamela- Chief Marketing Officer Jebbit
- jebbit.com
- LinkedIn: https://www.linkedin.com/in/pamelajerlichman/
- Boston Massachusetts
- 02210 USA
Pamela Erlichman is the Chief Marketing Officer for Jebbit. With over 20 years of marketing experience, Pam is responsible for Jebbit's global marketing strategy. Prior to Jebbit, Pam was VP of Marketing for Oracle Data Cloud via the Datalogix acquisition, Prior to Datalogix, Pam worked at Digitas, leading relationships with world class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines and Progressive Insurance.
Articles by Pamela All articles by Pamela
- What I DIDN'T Hear At Cannes: No Talk Of Correcting Data Missteps in
Marketing Daily on
07/01/2019
If we're all united in the belief that consumers come first, why wasn't there talk in Cannes about the ethical use of their data?
- CCPA: Turning Pain Into Progress in
Marketing Insider on
04/29/2019
Instead of fear, marketers will be much better served to take a different approach to the new policy, looking at it as an opportunity for game-changing progress.
- 'Tis The Season for Dirty Data Clean-Up in
Marketing Insider on
01/29/2019
The holidays have come and gone - a time for big revenue and oodles of new customer data. That's great, right? For revenue, yes. For data, maybe.
- Why DTCD (Direct-To-Consumer DATA) Is Secret To DTC Success in
Marketing Insider on
11/21/2018
DTC brands are succeeding because they are not afraid to challenge deep-seated marketing myths about data.
- Qualifiers Vs. Motivators: Not All Data Is Created Equal in
Marketing Insider on
10/05/2018
Everyone agrees data drives ROI, but there is still work to be done on when, why and how to apply it.
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