Lisa LutzMember since November 2018Contact Lisa
- Vice President of Product Management TiVo
- LinkedIn: https://www.linkedin.com/in/lisa-lutz-9a2a18/
- New York New York
- 10022 USA
Lisa is VP of Product Management for the Advanced Media and Advertising group at TiVo where she is responsible for data science, client strategy, and product functions. Her teams are responsible for advanced data and analytics products including: TV audience based targeting and inventory optimization, and cross-screen measurement. Lisa is passionate in bringing together the targeting, measurement, and analytical insights of linear and non-linear advertising. Previously, she worked to develop an ad optimization/exchange platform utilizing set-top box data, interactive TV advertising solutions, and addressable advertising for Microsoft, previously Navic Networks. Throughout her career, Lisa has applied her technical background to work closely with engineering and product to create innovative products. She holds a B.S. in Computer Science from Worcester Polytechnic Institute.
Articles by Lisa All articles by Lisa
- The Future Of Legacy TV Advertising: Audience Targeted, Data-Driven Campaigns in
Television News Daily on
We are embarking on an exciting era of advanced TV advertising -- new data-driven TV ad solutions across OTT, linear and more -- that can connect the dots beyond demographics and initial viewing.