Kym FrankMember since October 2017Contact Kym
- President Geopath
- New York New York
- 10018 USA
Kym Frank, a well-respected veteran of the media research industry, was elected TAB President at the 2015 OAAA/TAB Conference. In the September 2016, Frank led the organization through a full rebrand under the new name, Geopath. Geopath is the industry standard that powers a smarter OOH marketplace – through state-of-the-art audience location measurement, insights, and market research innovation. Frank has 20 years of media research experience, deriving insights from quantitative and qualitative custom research, syndicated resources and big data. Frank’s agency and business consulting background provide her a thorough understanding of how advertising can drive business results. Her recent work leading the Client Solutions team at Symphony Advanced Media included ground-breaking media measurement, advertising effectiveness research and ROI analysis across channels, including mobile, digital, television, radio and GPS technology. Previously, she held leadership research positions at ZenithOptimedia, FTI Consulting, and CBS Television Distribution. Frank is excited about the opportunities available to the out of home industry through the use of big data and looks forward to “powering a smarter OOH marketplace” at Geopath.
Articles by Kym All articles by Kym
- Political Ad Spending Reports Share Only Part Of Story in
Marketing Politics Weekly on
Many of the reports fail often fail to mention other vital channels -- like print, OOH and direct mail -- known to receive large volumes of political spending.
- The Late Erwin Ephron's Measurement Contributions Still Ring True in
With Ephron's input, the industry made the leap forward from daily effective circulation to the likelihood-to-see impressions used today.
- OOH Advertising For The Next Generation in
OOH advertising has actually become a standout method of reaching those in Generation Y and Z, due to its novel, non-digital approach. Given their adoption of ad blockers, Generations Y and Z are being exposed to less advertising than the rest of the population.