• Bakersfield Award Winner Gets Creative
    Bakersfield Californian publisher Ginger Moorhouse was named "Publisher of the Year" by ...
  • People Meter Study Winding Down
    Arbitron will spend the rest of this year refining its research technique, ...
  • Golf Carts as Ad Vehicles
    Technology is turning the humble golf cart into an interactive and measurable ...
  • People Meters Catch Double Play
    People are listening to a lot more radio stations in the evening ...
  • Radio 2003: A Snapshot
    By combining its own ratings data with Scarborough demographic information Arbitron has ...
  • Primedia Sells Teen Group to Hearst
    Primedia has sold its Teen Group, including Seventeen Magazine, to Hearst for ...
  • Technology Review Goes For The Money
    While most technology magazines are continuing to struggle one still has that ...
  • Crain's Chicago: Strong At 25
    A quarter century ago Crain Communications editor in chief Rance Crain visited ...
  • America Goes Country
    Look at two of the most successful magazines in the business today, ...
  • New York Sun: More Reading, Half the Size
    As it enters its second year as a daily newspaper, The New ...
  • Weight Watchers Bulks Up
    One of the hottest magazines in America is still not produced by ...
  • MPA Breaks Out Indie Division
    Independent publishers don't want to break away from the Magazine Publishers of ...
  • Latina Rides Hispanic Tide
    The U.S. born segment of the Hispanic market now represents 60% of ...
  • Journal Starts Vertical Strategy
    For content owners, the promise of the Internet is in turning a ...
  • Scripps Shows Power Of Cross-Ownership
    Positive results from E.W. Scripps highlight a down quarter for the industry ...
  • PIB: Huge Gaps
    Publishers Information Bureau figures released yesterday showed that while most magazine ad ...
  • Scholastic Administrator Finds Success
    Last year was one of the toughest times to launch a magazine ...
  • Fast Company Finds New Blood
    Fast Company has high hopes and new personnel as it sets out ...
  • What Retailers Want (From Advertising)
    Retailers want, in fact they need, their ads to get people into ...
  • Tribune RedEye Starts Home Delivery
    Chicago's newspaper competition is getting a little hotter. The Chicago Tribune will ...
  • Portable Cell Numbers Coming Up
    Cellular phone providers may be about to catch cold. Ad sales staffs ...
  • Tech Wreck
    There is yet more bad news for tech publishers from two new ...
  • Magazines in the Mix
    Magazine ads work best when they have a multi-media call to action, ...
  • Nowhere To Hide From Advertising
    It's coming to a street festival near you. A Moped platform (electric ...
  • XM Radio: A Valid Ad Medium?
    While its business plan doesn't depend on advertising, XM Radio is working ...
  • JAQK Rolls the Dice
    A risky strategy aimed at a highly coveted demographic will launch this ...
  • Popeye In a Supermarket Near You
    Popeye is planning a comeback, starting with a bread aisle near ...
  • Frommer's Budget Travel Redesigned
    "Arthur Frommer's Budget Travel" is moving ahead with its May redesign, which ...
  • Media Industry Braces for Losses
    With TV advertising cut back due to war coverage, it would follow ...
  • Buying RADAR Radio
    The first all-diary Arbitron RADAR radio ratings show bigger national radio audiences ...