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Nikhil Lai

Member since March 2019Contact Nikhil

Motivating growth for, our biddable TV advertising marketplace enabling direct-to-consumer brands to buy, measure and optimize TV.

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  • Consumer Intimacy: The Essential Value Of First-Party Data by Nikhil Lai (Marketing D2C Weekly on 05/28/2019)

    Hi James,Great question.  I think performance marketing metrics like content interactions, form fills, and session duration per stage of marketing funnel, all potential generators of first party data, are signals of consumer intimacy.  The more incisively a brand knows its consumers, the stronger those metrics should be.  Best,Nikhil

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