Are linear TV networks on streaming platforms confusing to the modern consumer? Read the whole story

Consumers like getting messages, but they dislike being barraged with communications, Optimove reports. Read the whole story

Brand director Jeany Mui on the "cultural trendspotting" that led to BIC's positioning its EZ Reach Lighters as "the perfect celebratory accessory" for 4/20. Read the whole story

Taylor Swift has partnered with TikTok to launch a new in-app campaign to promote her new album, "The Tortured Poets Department." The partnership comes … Read the whole story

The deal requires Google to pay around $42 million to more than a dozen schools and organizations -- including the Berkman Klein Center for … Read the whole story

To kick off the show, VaynerMedia produced a campaign branded "All The Moods." The dark comedy addresses mental illness. Read the whole story

Netflix posted 9.33 million new global paid subscribers -- up 16% vs. Q1 2023 -- to 269.6 million global subscribers and 82.7 million in … Read the whole story