David Sonderman
Member since April 2019Contact David- Chief Creative Officer The Shipyard
- www.theshipyard.com
- LinkedIn: https://www.linkedin.com/in/david-sonderman/
- Twitter: @TheShipyardCrew
- Columbus Ohio
- 43215 USA
David Sonderman enables big ideas through insight-driven creative problem solving. A natural cross-discipline collaborator, David has provided leadership across creative, technology, UX and planning departments, and has owned operational accountability for organizations large and small An innovative agency leader, he has created brands for some of the world’s largest, best known companies. And not only has he launched and managed billion-dollar brands, he has won at Cannes. His work combines both art and data to create deep and personalized relationships with audiences.
Articles by David All articles by David
- Adapting The Creative Brief To The Age Of Data Science in
MAD on
04/12/2019
A good creative brief used to be two things: creative and brief. Data science and ad tech change all that.
Comments by David All comments by David
- Adapting The Creative Brief To The Age Of Data Science
by
David Sonderman
(MAD on
04/12/2019)
James, the headline version for sure. We (strategists, clients, CDs) still owe creative teams distillation for them to do their thing, especially as we move into what promise to become so many micro-briefs. They're going to be switching gears quickly.
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