Articles by Michael All articles by Michael
- Cannabis: Growth Engine Or Sideshow? in
NEW YORK, NY, APRIL 20 -- Is cannabis the growth engine that thousands of brands have been dreaming of - or an enormous distraction that will suck up marketing dollars and attention, yielding little return? CBD seems to be the answer to every marketer's dream - a true consumer sensation that can add ka-ching to everything from craft beer to gummy bears. But even this benign, THC-free cannabis product gives some brands the jitters.