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Michael Panebianco

Member since March 2011Contact Michael

Articles by Michael All articles by Michael

  • Cannabis: Growth Engine Or Sideshow? in MediaDailyNews on 04/19/2019

    NEW YORK, NY, APRIL 20 -- Is cannabis the growth engine that thousands of brands have been dreaming of - or an enormous distraction that will suck up marketing dollars and attention, yielding little return? CBD seems to be the answer to every marketer's dream - a true consumer sensation that can add ka-ching to everything from craft beer to gummy bears. But even this benign, THC-free cannabis product gives some brands the jitters.

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