Nick founded Tug on the belief that search marketing was the first channel to bring Media and Creative back together into the same agency. With more than 17 years of digital marketing experience, Nick’s advertising life started as a suit, servicing clients such as American Express, Unilever, Yahoo, IBM, Royal Mail and Mercedes Benz for Oglivy Interactive and JWT. That blue chip experience coupled with a passion for digital media has helped Nick to build Tug into a global media agency that truly delivers to a client’s bottom line. His stated aim is simply to build an agency that ambitious clients want to work with and ambitious people want to work for.