Rochelle was born and raised in Northeastern Pennsylvania, and graduated from Temple University. With over 11 years of industry experience, she began her career on the editorial side of the business at Forbes Media, followed by ESPN The Magazine. She spent 4+ years navigating the evolution from print to digital, and in 2011 started at Bonnier Corp. as a Digital Campaign Manager. At Bonnier, Rochelle quickly grew through the ranks of the advertising side of the industry and in 2014 joined Microsoft, then AOL, and boomeranged back to Microsoft in 2017. She has worked across sales, editorial, art, operations, and digital advertising, with concentrations in native, display, programmatic, and search. Rochelle’s methodology to her roles has always been white glove service, being curious, understanding her partners, and maintaining a strong work ethic all with a positive attitude. Outside of developing the Microsoft Audience Network, you can find Rochelle cheering on the New York Yankees, and raising her six year old son, Lincoln.