Justin ShafferMember since July 2019Contact Justin
I am currently working as a Senior Search Engine Marketing Manager at Brunner where I am responsible for the development and execution of strategic and tactical initiatives designed to successfully achieve our client’s Paid Search goals, working hand in hand with the other digital marketing channels (SEO, Email, Site Optimization, Social, Display, eRetail, Analytics, and Affiliate advertising) to create and execute on cross-channel, full-funnel digital marketing strategies. Throughout my digital marketing career, I've had the opportunity to: Work with Fortune 500 clients across numerous industries including Retail, Insurance, Financial Services, Entertainment, and Technology. Think globally, launching Search programs in 100+ countries across 6 engines. Build Search programs from the ground up, revamp existing programs, and enhance well-established programs. Highlights: • Launched & managed $20 Million PPC Search programs in 100+ countries across 6 engines • Increased Search sales of a Fortune 500 B2C retailer by +81% YoY while doubling ROI during peak holiday season • Grew B2C client’s digital marketing budget by +$5 Million in response to significant YoY efficiency gains brought on under my management • Trained in SEO, PPC, Email, Site Optimization, Social, Display, Analytics, and Affiliate advertising • Developed and facilitated agency-wide training program, teaching digital marketing best practices to new hires and cross-channel leaders • Google AdWords Certified and Bing Ads Accredited Professional • Well-versed in Google Analytics, IBM Coremetrics, Adobe Analytics, Search Ads 360, and WebTrends
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- Are You Hanging CLOSED Sign On Your Door When Customers Are Knocking? in
Marketing Insider on
Search engine marketing is one of the few marketing channels where a prospective customer comes to you. But you have to be ready.