Lance is a veteran marketing strategist who combines his love of Branding with the “Next Practices” in marketing. A native from Silicon Valley, Lance was an early Internet Pioneer working with Netscape in the 1990s, co-founded a Marketing Futures AdTech Consortium, built the first Premium Programmatic Media conference, fought the rampant Bot Fraud with the Association of National Advertisers, consults on Digital Transformation engagements and serves as an outsourced Chief Marketing Officer. Lance has worked closely with many of the world’s most disciplined marketers including P&G, Unilever, Pepsi, Mars, Johnson & Johnson, AT&T, Mastercard, Diageo, Bacardi, and Foot Locker amongst others.