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Angela is the Chief Client Officer at Marketing Architects, an All-Inclusive TV agency that gives performance brands access to quality, effective TV campaigns without the usual high costs and complexity.
These days, everyone is on a quest to make data-driven marketing decisions. Hyper-targeting will get you sales. But will it drive tomorrow's sales?
Marketing Charts asked 150 agencies and marketers what would make linear TV advertising a more effective marketing vehicle. Here were the top three replies.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.