William DurrantMember since December 2019Contact William
President & MD at exverus Media.
Articles by William All articles by William
- Why Performance Media No Longer Works in
The truth is that all media can be correlated to sales without sacrificing a brand's story. How? With the right measurement solution, even TV can now be linked to conversions like site traffic, leads and searches. Outdoor billboards, now digitally enabled and synced with mobile phone location data, can measurably lift website traffic or even retail foot traffic. Even the fast-growing medium of social or influencer content is being mapped to direct sales.
- How To Prepare For CPG's Post-Quarantine Renaissance in
It's time to build a new marketing foundation and get creative again. Here are five things CPG marketers need to focus on to get ahead of the competition in 2022.
- The Future is Here: Innovations Your Brand Can Use Today (And Others Getting Closer) in
While we're celebrating technology that's not yet ready for prime time, we just might be overlooking technologies that could start driving results for you tomorrow.