Alex Daigle
Member since January 2020Contact Alex- Account Director: On-Demand Programming Propac Agency
- Facebook: https://www.facebook.com/adaigle
- LinkedIn: https://www.linkedin.com/in/alex-daigle-8a894235/
- 75024 USA
My passion and focus have been on helping clients grow their business by connecting brands with buyers. That takes a deep understanding of the buyers’ shopping journey in order to connect with them at the right place, with the right message, at the right time. And, when it comes to the Super Bowl, or other major sporting events, a clients’ investment just begins with the :30 TV spot. We know the real work comes pulling the idea through to connect with customers in-store at point of purchase. At Propac Agency we know how to get buyers to ACT. We help build Awareness, Connect with buyers on their terms and move them to Transact.
Articles by Alex All articles by Alex
- Is The Super Bowl Still Super For CPG Brands? in
Marketing Insider on
12/15/2020
With so many unknown factors between now and the Super Bowl, brands must have a plan, a backup, and a backup to the backup.
- Do You Want Your Meal To Be A Kit? in
Marketing Insider on
07/29/2020
Grocery stores can create meal kits to be ordered day of delivery/pick-up, are less expensive than subscription meal kits, and offer something that traditional meal kits cannot.
- Leveraging The Newly Important Grilling Season in
Marketing Insider on
06/10/2020
As varying regulations on social gatherings lift per state, backyard gatherings will take on a whole new meaning.
- Where The Big Marketing Game Is Really Played, And Won: Locally in
Marketing Insider on
01/29/2020
Putting local activation in the playbook for scoring on the Super Bowl hype before game day is how CPG brands are winning the Super Bowl snacking occasion.
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