Tom WeissMember since February 2020
Tom is an international innovator on TV big data analytics and leads Dativa's technology and data science teams. He has developed many of the algorithms for the use of Smart TV data in comparison with traditional TV data sets, and formerly founded Genius Digital to provide consumer analytics and insight to MPVDs across Asia and North America. Before that, he developed the TV Genius content discovery platform which was deployed across Europe before being acquired by Red Bee Media (now Ericsson). He has a degree in Physics from Oxford University and lives in the UK with his wife, four children, seven guitars and a double bass.
Articles by Tom All articles by Tom
- Viewers Are Killing TV Measurement And Something Has To Change in
Television News Daily on
Advertisers have developed an appetite for deeper audience segmentation and insights that go far beyond age and gender. These capabilities require more data points than traditional models provide.
Comments by Tom All comments by Tom
- Viewers Are Killing TV Measurement And Something Has To Change
(Television News Daily on
Thank Ed - the interesting question for me is if and when the "not quite good enough" of device level data becomes more useful than the "not quite good enough" of Nielsen. The key parameter there is going to be if Nielsen enhances their data faster than the new entrants enhance theirs.