Articles by Keith All articles by Keith
- What's Next In Attention in
Digital News Daily on
10/08/2021
Global organizations across the industry are continuing the journey to future-proof technology and data stacks against coming privacy changes and build out a "cookieless measurement stack."
- From Attribution to Attention: Future Proofing Brand Investment in
MAD on
02/25/2020
Thankfully, there is a growing movement around using attention metrics to evaluate the quality (and hence, value) of media as an alternative to cookie-based approaches.
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