Lyle Seebeck
Member since March 2020Contact Lyle- Associate Director, Planning ForwardPMX
- LinkedIn: https://www.linkedin.com/in/lyleseebeck/
- New York
- 10007 USA
Lyle leads cross-channel strategy, identifying optimal media mix and proving out business impact through testing.
Articles by Lyle All articles by Lyle
- Can Apple Shape the Next Act of Ad Buying? in
Digital News Daily on
03/09/2020
As privacy regs, loss of cookies and consolidation of independent ad-tech firms take hold, Apple's unique data and inventory assets could position it as a key resource for audience targeting.
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