Jeffrey Sweat
Member since March 2020Contact Jeffrey- Owner Sweat + Co
- LinkedIn: https://www.linkedin.com/in/jeffsweat/
- 90027 USA
Jeff Sweat has made a living from words his entire career, starting out as an award-winning tech journalist for InformationWeek magazine and moving into marketing. He led the content marketing team for Yahoo, then directed PR for two of the top advertising agencies in the country, Deutsch LA and 72andSunny. He now runs his own Los Angeles–based PR and marketing agency, Sweat + Co.
Articles by Jeffrey All articles by Jeffrey
- Agencies, You're Wasting Your Secret Weapon: The PR Person in
MAD on
05/19/2023
Agencies have always had a touchy relationship with PR, because the work is supposed to speak for itself. When they do bring PR people in, it's always in a little box on the side of the agency. Every once in a while, they'll throw something over the wall and say, "PR the hell out of this."
- Seven Tips for the Newly Virtual Agency in
MAD on
03/31/2020
The value of an agency comes from the collision of ideas that happen when people intersect with each other, day after day. As large agencies convert to telework during the COVID-19 onslaught, this is one of the most important challenges they have to overcome.
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