James Forr

Member since February 2012Contact James

How Biden Can Handle The Age Question: Fix It, Flip It, Frame It -- Just Don't F*** It in Marketing Politics Weekly on 02/12/2024
From a marketing POV, Biden's campaign is an irredeemable, Hindenburg-level catastrophe. This is the President of the United States, but somehow he never controls the news cycle.
A Failure To Communicate in Marketing Politics Weekly on 11/10/2023
Shallow research and aimless messaging have put Democrats -- and democracy -- in jeopardy.
Brand Fetterman: Pennsylvania Democrat Is Running A Campaign For The Ages in Marketing Politics Weekly on 08/18/2022
Democrats think like scientists. Republicans think like marketers. Pennsylvania Lieutenant Governor John Fetterman is a Democrat who thinks like a Republican.
Teaching, Preaching And Screeching: What's Wrong With Vaccine Messaging in MediaDailyNews on 09/14/2021
It is perplexing, given our knowledge of decision-making, that public health leaders still insist the key to persuasion is endless repetition of facts.
Reading Between The Lines: The Problem With The Metaphor 'Re-Open The Country' in Marketing Politics Weekly on 04/23/2020
Better metaphors might be "warming up" or "restoring" the economy, which imply a gradual restart, or "rehabilitating" or "healing" the economy, which also suggest a longer process and contain subtle health connotations.

How Biden Can Handle The Age Question: Fix It, Flip It, Frame It -- Just Don't F*** It by James Forr (Marketing Politics Weekly on 02/12/2024)
Thank you, Ed. Your suggestion is probably the best one for Dems. Harris has never impressed me much from a communication standpoint but she is at least out there and speaking forcefully. I do think she could win in November. I am highly skeptical of Biden's chances.

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