James ForrMember since February 2012Contact James
- Director Olson Zaltman Associates
- Columbia Missouri
- 65202 USA
Articles by James All articles by James
- Teaching, Preaching And Screeching: What's Wrong With Vaccine Messaging in
It is perplexing, given our knowledge of decision-making, that public health leaders still insist the key to persuasion is endless repetition of facts.
- Reading Between The Lines: The Problem With The Metaphor 'Re-Open The Country' in
Marketing Politics Weekly on
Better metaphors might be "warming up" or "restoring" the economy, which imply a gradual restart, or "rehabilitating" or "healing" the economy, which also suggest a longer process and contain subtle health connotations.