James Forr

Articles by James All articles by James

• Marketing Mamdani in Red, White & Blog on 06/27/2025
  

  Four Lessons for Democrats from the NYC mayoral primary.

• Elections Are About Marketing, Not Policy -- Will Dems Ever Get That? in Red, White & Blog on 12/13/2024
  

  Selling a candidate is no different than selling socks, soap, or soda. Whether Democrats move right or left makes no difference if they can't market themselves in a way that attracts voters' attention, arouses their emotions, and makes them care.

• How Biden Can Handle The Age Question: Fix It, Flip It, Frame It -- Just Don't F*** It in Marketing Politics Weekly on 02/12/2024
  

  From a marketing POV, Biden's campaign is an irredeemable, Hindenburg-level catastrophe. This is the President of the United States, but somehow he never controls the news cycle.

• A Failure To Communicate in Marketing Politics Weekly on 11/10/2023
  

  Shallow research and aimless messaging have put Democrats -- and democracy -- in jeopardy.

• Brand Fetterman: Pennsylvania Democrat Is Running A Campaign For The Ages in Marketing Politics Weekly on 08/18/2022
  

  Democrats think like scientists. Republicans think like marketers. Pennsylvania Lieutenant Governor John Fetterman is a Democrat who thinks like a Republican.

• Teaching, Preaching And Screeching: What's Wrong With Vaccine Messaging in MediaDailyNews on 09/14/2021
  

  It is perplexing, given our knowledge of decision-making, that public health leaders still insist the key to persuasion is endless repetition of facts.

• Reading Between The Lines: The Problem With The Metaphor 'Re-Open The Country' in Marketing Politics Weekly on 04/23/2020
  

  Better metaphors might be "warming up" or "restoring" the economy, which imply a gradual restart, or "rehabilitating" or "healing" the economy, which also suggest a longer process and contain subtle health connotations.

Comments by James All comments by James

• How Biden Can Handle The Age Question: Fix It, Flip It, Frame It -- Just Don't F*** It by James Forr (Marketing Politics Weekly on 02/12/2024)
  

  Thank you, Ed. Your suggestion is probably the best one for Dems. Harris has never impressed me much from a communication standpoint but she is at least out there and speaking forcefully. I do think she could win in November. I am highly skeptical of Biden's chances.

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