Julia Cullinan

Articles by Julia All articles by Julia

• Tourism Promotions: Plenty To See Right Here in Marketing Daily on 07/09/2020
  

  With long-range and international travel stalled by the COVID-19 pandemic, tourism promoters are using out-of-home and other media to tout closer destinations.

• Say It Big: More Political Ads On Out-of-Home Media in MediaDailyNews on 07/02/2020
  

  Overall, out-of-home media is a small - but growing - fraction of political ad spend. Buyers are drawn to OOH to boost name identification, for branding, to generate publicity, drive social media, and because of favorable cost-per-thousand pricing.

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