Search by name, company, title, location, etc.

PJ Leary

Member since October 2020Contact PJ

CEO Assurance, ID Comms

Articles by PJ All articles by PJ

  • The Next Generation Audit in MAD on 10/02/2020

    The way we measure the performance of ad campaigns has to change if it is to become more useful for advertisers. There are a host of reasons that are driving change in our sector but the principle ones are that the product of traditional auditing is too dull and backward looking.

Comments by PJ All comments by PJ

  • The Next Generation Audit by PJ Leary (MAD on 10/02/2020)

    Thanks, Ed. Part of the challenge is to make the audit output relevant, actionable and focused enough to gain CMO interest. This is a challenge we're up for but I do not pretend it's easy. The old saying 'I would've made it shorter but ran out of time' comes to mind. It takes time to focus on the 2, 3, 4 things that really matter to the CMO but that distillation process is what's required, in my view. Always appreciate reading your POV on industry matters / thanks for weighing in here.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.