PJ Leary

Articles by PJ All articles by PJ

• Programmatic Information Gap Due To A Shift To A Supply Side-Dominated Ad Industry in MAD on 08/16/2023
  

  The ANA's programmatic supply chain study puts the Agency on the side of the Seller rather than the Buyer and states, "Some brands don't fully understand when their agency is acting as their agent or as a principal, and the implications of that."

• The Next Generation Audit in MAD on 10/02/2020
  

  The way we measure the performance of ad campaigns has to change if it is to become more useful for advertisers. There are a host of reasons that are driving change in our sector but the principle ones are that the product of traditional auditing is too dull and backward looking.

Comments by PJ All comments by PJ

• The Next Generation Audit by PJ Leary (MAD on 10/02/2020)
  

  Thanks, Ed. Part of the challenge is to make the audit output relevant, actionable and focused enough to gain CMO interest. This is a challenge we're up for but I do not pretend it's easy. The old saying 'I would've made it shorter but ran out of time' comes to mind. It takes time to focus on the 2, 3, 4 things that really matter to the CMO but that distillation process is what's required, in my view. Always appreciate reading your POV on industry matters / thanks for weighing in here.

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