Linda Dupree is chief executive officer at NCSolutions (NCS), a joint venture between Nielsen and Catalina. As the market leader for CPG advertisers, NCS has been working for 10+ years to advance the advertising industry towards greater effectiveness and outcome-based advertising. Dupree leads a team that is passionately focused on answering the big questions advertisers have: How do I find the right audience to build my brand and exceed sales goals? How can I show and enhance the incremental sales driven by my advertising? Through ground-breaking research and development into understanding how advertising works, NCS is continually innovating to bring the next generation of advertising effectiveness services to the industry. Dupree is directly responsible for developing strategy and driving innovation and performance for this fast-growing company and its clients. Prior to her time at NCS, Dupree was senior vice president, Client Solutions, at Nielsen, where she managed relationships across the largest U.S. media companies. She was responsible for revenue retention, growth strategy and client engagement across all Nielsen services, both national and local television, as well as digital, audio, analytics and social. She developed early predictive modeling and CRM applications to build an advanced audience platform. Dupree also has served as executive vice president of Sales and Marketing at both Innerscope Research and Arbitron (both now part of Nielsen). During her 19+ year tenure at Arbitron, she became an early proponent of advanced targeting through her leadership of Project Apollo, an influential joint venture that serves as the backbone of return on advertising spend (ROAS) solutions. Dupree has also held management positions with Grey Advertising and Stroh Brewery Company. She lives in New York City.