Philip Graham

Articles by Philip All articles by Philip

• How Marketers Can Help Seniors Age In Place in Marketing Insider on 11/16/2020
  

  Marketers should advance their current offerings to better serve the senior segment.

Comments by Philip All comments by Philip

• Ad Council Launches Massive Vaccine-Focused Campaign by Larissa Faw (MAD on 11/23/2020)
  

  It's great to see efforts beginning on promoting vaccination but there's a long, long way to go. Government efforts are, currently, highly nebulous in specificity and while the Ad Council has historically often played a vital role in corralling great creative campaigns, their work can’t reply on donated media. It will require hundreds of millions in paid media to drive any sort of efficacy in converting the folks skeptical of a vaccine. Headlines that speak to "Massive Vaccine-focused Campaigns" without this type of explicit media support will only provide coverage for state and federal governments to sit on their hands and rely on the private sector.

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