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Jason Hartley is Head of Media Innovation and Trust at PMG.
For over a decade, the search world has grappled with similar challenges.
Wxpect to see a potential impact on addressable audience sizes over time, and continued challenges with media attribution.
2020 taught us how to make agile, data-powered decisions, with insight into making a plan that is durable regardless of what happens. One of the positive lessons we can take from last year is that we are far more resilient, creative, and adaptable than we had ever imagined.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.