- Oxygen Network Orders Pilots For Three Reality Shows
MediaDailyNews, David Goetzl - Friday, May 5, 2006
The Oxygen network is turning to the reality genre as it loo ...
- MTV Signs HP As Lead Multi-Platform Advertiser
MediaDailyNews, David Goetzl - Friday, May 5, 2006
Just days after MTV Networks' upfront presentation encouraged advertisers to make multi-platfo ...
- Jupiter Calculates Cost Of Ad-Skipping: $8 Billion This Year
MediaDailyNews, David Goetzl - Friday, May 5, 2006
Ad-skipping via DVRs could cost networks $8 billion in revenue this yea ...
- HBO Gets Real, Slates Show Depicting Lives Of Hip NYC Residents
MediaDailyNews, David Goetzl - Thursday, May 4, 2006
HBO's latest experiment with reality programming has its roots in a N ...
- MTVN's Upfront Message: Programming Where, How, and When Consumers Want It
MediaDailyNews, David Goetzl - Wednesday, May 3, 2006
MTV Networks, which prides itself in staying ahead of the cutting edg ...
- Ford's 'Bold Moves' To Promote Its Brand Through TV Reality Show
MediaDailyNews, David Goetzl - Wednesday, May 3, 2006
Ford Motor Co. confirmed yesterday that it is indeed entering the programmi ...
- Ford Produces Broadband Documentary
Online Media Daily, David Goetzl - Wednesday, May 3, 2006
Ford Motor Co. is entering the programming business with plans to produ ...
- NBC Looks To Its Upscale Profile To Attract Advertisers For Upfront
MediaDailyNews, David Goetzl - Tuesday, May 2, 2006
After last year's brutal upfront, NBC remains in a tough position headi ...
- Brandtique: Oreos, Maybelline, Verizon
MediaDailyNews, David Goetzl - Monday, May 1, 2006
Is product placement better off married or single? Put another way: ...
- Hunting for Video
OMMA Magazine, David Goetzl - Friday, May 26, 2006
A Connecticut company has created what it hopes will one day ...