- Media Shops Morph Into Communications Ops
MediaDailyNews, David Goetzl - Friday, September 29, 2006
The term "media agency" is an anachronism. Instead, top executives said Thursd ...
- ESPN Puts Breaks On Mobile
MediaDailyNews, David Goetzl - Friday, September 29, 2006
ESPN's attempt to go from programmer to soup-to-nuts merchant in the mobi ...
- Dennis Rodman's 'Geek and Freak' To Pique HD Net
MediaDailyNews, David Goetzl - Friday, September 29, 2006
In a bid to increase the appeal of the original programming--not ...
- Newspapers, Magazines Face Challenges In Internet Age, But Will Survive
MediaDailyNews, David Goetzl - Thursday, September 28, 2006
A top Madison Avenue researcher says that newspaper and magazine Web sites--ev ...
- Merrill Lynch: FNC Ad Revenue Modest, Net May Not Grab Top Renewal Rates
MediaDailyNews, David Goetzl - Thursday, September 28, 2006
Another sign that the cable ad market may be slowing: A n ...
- ANA Chief Blasts Feds On Issue Of Child Obesity
MediaDailyNews, David Goetzl - Thursday, September 28, 2006
Under fire for contributing to childhood obesity, advertisers will do their pa ...
- Pontiac's 'Product Fusion' Marketing Scores Sales, Visibility
MediaDailyNews, David Goetzl - Wednesday, September 27, 2006
General Motors is getting a bad rap, says Pontiac Marketing Director Mark-Ha ...
- Johnson & Johnson Sits Out Upfront, Nets Wait
MediaDailyNews, David Goetzl - Wednesday, September 27, 2006
Will Johnson & Johnson make its potentially game-changing move to skip th ...
- Telemundo Looks To Increase Market Share, Not Surpass Univision
MediaDailyNews, David Goetzl - Tuesday, September 26, 2006
Dethroning Univision is not the primary objective for NBC's Telemundo, the N ...
- NBC's Wright Says NFL, Olympics Smart Deals
MediaDailyNews, David Goetzl - Tuesday, September 26, 2006
NBC Chairman-CEO Bob Wright said the network took the financially prudent cour ...
- Brandtique: Mercury Mariner, Honda CR-V
MediaDailyNews, David Goetzl - Tuesday, September 26, 2006
In the age of product placement, Detroit and its overseas challengers, Toyot ...
- Leno May Stay At NBC Post-'Tonight,' Network Pleased WIth Anchor Lineup
MediaDailyNews, David Goetzl - Tuesday, September 26, 2006
Jay Leno could remain at NBC beyond 2009 when he cedes h ...
- Omnicom's Wren: Detroit Needs Long-Term Rx
MediaDailyNews, David Goetzl - Tuesday, September 26, 2006
Spots, dots and banner ads won't fix what's ailing Detroit, according ...
- Nielsen, Magna Global: DVR Users Watch More TV
MediaDailyNews, David Goetzl - Friday, September 22, 2006
Network executives, start your engines. Two separate reports from Nielsen and Mag ...
- Belo Sees 6% Rise In August Spot Revenue
MediaDailyNews, David Goetzl - Friday, September 22, 2006
Despite some sky-is-falling speculation about the local-station business, Belo Corp. reported yesterd ...
- Comcast Sees Big Four Nets Carrying On-Demand
MediaDailyNews, David Goetzl - Thursday, September 21, 2006
With deals in place offering CBS and NBC shows on its V ...
- Warner Bros. TV Taps Teicher As EVP Sales
MediaDailyNews, David Goetzl - Thursday, September 21, 2006
Warner Bros.'s TV group has expanded Michael Teicher's role to include sal ...
- Viacom's Dauman Lays Out Future Strategy
MediaDailyNews, David Goetzl - Wednesday, September 20, 2006
In his first public appearance before the Wall Street community since bei ...
- Iger's 2007 Goals: Revamp Web Site, Beef Up ABC, ESPN, Disney Across Platforms
MediaDailyNews, David Goetzl - Wednesday, September 20, 2006
Disney.com will be re-launched early next year--and try to be all thin ...
- Moonves: Simon & Schuster Is Not For Sale
MediaDailyNews, David Goetzl - Wednesday, September 20, 2006
CBS Corp. President-CEO Leslie Moonves, who has indicated that Simon & Schust ...
- Interpublic's New Republic: Collaboration, Supreme Client Focus
MediaDailyNews, David Goetzl - Tuesday, September 19, 2006
Plagued by accounting probes and client losses, Chairman-CEO Michael Roth Monday address ...
- Brandtique: MasterCard
MediaDailyNews, David Goetzl - Tuesday, September 19, 2006
ABC Family's original movie "Relative Chaos" is an example of a progr ...
- NBC Adds 'MyNBC' Feature To Web Site To Promote Lineup
MediaDailyNews, David Goetzl - Tuesday, September 19, 2006
MySpace's success has motivated NBC. The network has unveiled a redesign ...
- PBS' "Wine Makers" Offers New Ad Models In Noncommercial Setting
MediaDailyNews, David Goetzl - Monday, September 18, 2006
A new reality-competition series that might have landed on Bravo or t ...
- Upfront Lackluster, Clients Consider New Media Platforms For Ad Budgets
MediaDailyNews, David Goetzl - Friday, September 15, 2006
One of Madison Avenue's most influential media buyers recommends that clients s ...
- Sunbeam Buys WLVI From Tribune
MediaDailyNews, David Goetzl - Friday, September 15, 2006
Just days after the New York Times Co. said it would se ...
- ABC Abandons CPM, Charges Flat Rates For Broadband Spots
MediaDailyNews, David Goetzl - Thursday, September 14, 2006
The shift from broadcast to broadband is having broad implication in t ...
- Fox, AmEx Offer Content To Target Audience
MediaDailyNews, David Goetzl - Thursday, September 14, 2006
With networks making daily announcements about streaming episodes online to mass audience ...
- Big Publishers Shed Media Assets, Time Wasn't On Their Side - The Times Either
MediaDailyNews, David Goetzl, Erik Sass - Wednesday, September 13, 2006
In a sign of the Times, er Time Inc. too, two ...
- Fox Business Channel Set To Launch In '07, Chernin Says
MediaDailyNews, David Goetzl - Wednesday, September 13, 2006
The much-discussed News Corp. challenger to CNBC--the Fox Business Channel--is on schedu ...