- Discovery Rebrands, Upgrades Marketing Efforts
MediaDailyNews, David Goetzl - Tuesday, July 24, 2007
Under a new CEO and looking to re-brand to attract younger viewer ...
- IFC Names Caserta As Marketing, Communications Chief
MediaDailyNews, David Goetzl - Tuesday, July 24, 2007
Rainbow Media has tapped a top executive from youth-targeted Fuse to he ...
- Write Stuff: AMC's 'Mad' Makes Cross Deal
MediaDailyNews, David Goetzl - Tuesday, July 24, 2007
AMC, which has made increasing efforts to link with advertisers on campaig ...
- Telemundo Gets 7 Marketers For Telenovela, Brand Integration Key
MediaDailyNews, David Goetzl - Monday, July 23, 2007
Telemundo plans to conclude agreements with seven marketers in which each wou ...
- 'America's Got Talent' Cast For Third Season
MediaDailyNews, David Goetzl - Monday, July 23, 2007
As NBC announced it would place its new reality entry "The Singi ...
- DirecTV Adds 2 Spanish Nets To Lineup
MediaDailyNews, David Goetzl - Friday, July 20, 2007
As cable and satellite operators try to outfox each other by offeri ...
- Media Bonanza: Prez Contenders Flush With Cash
MediaDailyNews, David Goetzl - Friday, July 20, 2007
Programmers take note: A JP Morgan analyst wrote Thursday that 2008 presidenti ...
- Food Net's New Web Site Enhances Cable Portfolio
MediaDailyNews, David Goetzl - Friday, July 20, 2007
Food Network operator Scripps has acquired a Web site with user-generated conte ...
- In-Store Reach: NBCU Joins With PRN To Sell Ads
MediaDailyNews, David Goetzl - Thursday, July 19, 2007
NBC Universal has reached an agreement with Premier Retail Networks allowing ...
- Brandtique: In Touch, 'Hell's Kitchen'
MediaDailyNews, David Goetzl - Thursday, July 19, 2007
On a recent episode of the Fox reality-competition series "Hell's Kitchen," t ...
- Onward: Wallace Heads NBC O&O
MediaDailyNews, David Goetzl - Thursday, July 19, 2007
As it looks to diversify revenue streams for its local station busines ...
- Coke Plans International Expansion For Glaceau
Marketing Daily, David Goetzl - Wednesday, July 18, 2007
[Beverages] Coke's President-COO Muhtar Kent said Tuesday that Glaceau was looking ...
- Glaceau Ramps Up Ad Efforts
MediaDailyNews, David Goetzl - Wednesday, July 18, 2007
Energy-drink marketer Glaceau plans to bolster its ad efforts -- but t ...
- Fast-Forward: TiVo Users Skip Majority Of Ads
MediaDailyNews, David Goetzl - Wednesday, July 18, 2007
A new report from Magna Global indicates about half of all viewi ...
- NBC Deal With Alltel Boosts Mobile Reach
MediaDailyNews, David Goetzl - Wednesday, July 18, 2007
Like most major media companies, NBC Universal continues to look for wa ...
- News Corp. Wins Tentative Bid For Dow Jones, Taps McCann For Business Network Sales
MediaDailyNews, David Goetzl, Joe Mandese - Tuesday, July 17, 2007
Rupert Murdoch appears to have moved a step closer to acquiring financi ...
- Girard, Key To Food Net, HGTV, Exits Scripps
MediaDailyNews, David Goetzl - Tuesday, July 17, 2007
An executive who played a top role in raising the viability ...
- Sure Shot: ESPN Carries WNBA Till 2016
MediaDailyNews, David Goetzl - Tuesday, July 17, 2007
Despite some teams continuing to lose money and experts questioning the long-te ...
- GE Sees Light: NBCU Upfront Speeds Turnaround
MediaDailyNews, David Goetzl - Monday, July 16, 2007
A top executive at GE, NBC Universal's parent, said Friday that t ...
- New World: Fox, Lifetime Score Big In C3 Ratings
MediaDailyNews, David Goetzl - Monday, July 16, 2007
The latest Nielsen ratings reflect how many impressions networks lose with t ...
- Fox Biz Net Could Strengthen Journal Bid
MediaDailyNews, David Goetzl - Friday, July 13, 2007
A Wall Street analyst says News Corp.'s announcement that it will laun ...
- Upfront: Hallmark Receives Cheery Message: 11% Gain
MediaDailyNews, David Goetzl - Friday, July 13, 2007
Benefiting from a wider distribution and advertisers' interest in family-friendly programming, t ...
- Cable Gets Bold: Pits Shows Against First-Run Broadcast Fare
MediaDailyNews, David Goetzl - Friday, July 13, 2007
Lifetime's "Army Wives" drama will return with 18 episodes next spring a ...
- General Mills To Sponsor Nicholson Movies On AMC
Marketing Daily, David Goetzl - Thursday, July 12, 2007
[Food] The sponsorship of the "Hollywood Icon" programming covers July and wi ...
- Brandtique: Revlon, 'The Closer'
MediaDailyNews, David Goetzl - Thursday, July 12, 2007
It's hardly a surprise that TNT's hit drama "The Closer" has beco ...
- Free to 'Bee': NBC's Reality Show Blows Away Competition
MediaDailyNews, David Goetzl - Thursday, July 12, 2007
Kevin Reilly's legacy at NBC is far from waning. A reality sh ...
- USA Network Taps Euro RSCG Exec As VP, Brand Creative
MediaDailyNews, David Goetzl - Thursday, July 12, 2007
USA Network has gone to Madison Avenue for a new top marketi ...
- GM Sponsors AMC's Jack Nicholson Focus
MediaDailyNews, David Goetzl - Thursday, July 12, 2007
General Mills is seeing stars--or at least one: Jack Nicholson. In ...
- GSN's Cronin Departs Net He Made Profitable
MediaDailyNews, David Goetzl - Wednesday, July 11, 2007
The executive who led the Game Show Network to profitability for t ...
- ABC O&Os To Launch News Clips On Mobile Devices
MediaDailyNews, David Goetzl - Wednesday, July 11, 2007
As local stations look for new revenue streams and to avoid t ...