• by David Goetzl , July 18, 2007

Like most major media companies, NBC Universal continues to look for ways to spread its content in the mobile space. The conglomerate said Tuesday it has a deal with Alltel Wireless to offer 11 VOD channels and other content to its customers.

Alltel, with 12 million subscribers, will also offer access to mobile Web sites and the more traditional ringtones and wallpaper with an NBC link.

Subscribers to Alltel's Axcess service--a subset of the 11 million--will have access.

The VOD channels include short-form content from NBC News, Bravo, and the dotcomedy.com site as well as "Late Night with Conan O'Brien." Full episodes of "Friday Night Lights" is also available.

"NBC Universal is committed to offering its programming on a variety of platforms," said Jean-Briac Perrette, president, NBC Universal Digital Distribution.