- Rising Expectations: Ad Spend Up 4.6% In 2006
MediaDailyNews, David Goetzl - Tuesday, March 20, 2007
It's no surprise: powered by the Internet and to a lesser degr ...
- Gray Sees Jump In Political Revs, Wants Cash For Retrans
MediaDailyNews, David Goetzl - Tuesday, March 20, 2007
Like most station groups, Gray Television saw a boom in political ...
- Outdoor Channel: New Plans To Grow Circ, Advertising
MediaDailyNews, David Goetzl - Monday, March 19, 2007
The Outdoor Channel, now available in perhaps 30 million homes, wants ...
- Head Of Class: Fox Orders 13 New Episodes Of '5th Grader'
MediaDailyNews, David Goetzl - Friday, March 16, 2007
Even before it flew solo for the first time last night--without ...
- Lacrosse League Extends ESPN Deal
MediaDailyNews, David Goetzl - Friday, March 16, 2007
Major League Lacrosse, founded partly by the eponymous CEO of Body ...
- Bravo Reruns 'Friday Night Lights' To Enhance Visibility
MediaDailyNews, David Goetzl - Friday, March 16, 2007
Entertainment Weekly pegs "Friday Night Lights" as "network TV's best drama." Niels ...
- Scripps Upfront Offers Food For Thought, HGTV Too: Data Reveals High 'Receptivity'
MediaDailyNews, David Goetzl - Thursday, March 15, 2007
As Madison Avenue bandies about terms like ROI, return on objective a ...
- Product Placement Begins To Ebb, But Paid Deals Soar
MediaDailyNews, Wayne Friedman, David Goetzl - Thursday, March 15, 2007
With all the talk about new digital platforms for video, you mig ...
- MobiTV To Carry NBC's Broadcast Shows
MediaDailyNews, David Goetzl - Thursday, March 15, 2007
NBCU has linked with MobiTV (which serves as the backbone for ...
- Turner: We'll Get Your Brand Into Our Programming
Marketing Daily, David Goetzl - Wednesday, March 14, 2007
[Product Placement] "Insert your brand here" was the message Turner Broadcasting exe ...
- Turner's Upfront Pitch: Integrate Your Brand In Every Conceivable Niche
MediaDailyNews, David Goetzl - Wednesday, March 14, 2007
Insert your brand here was the message a parade of Turner Broadcasti ...
- On The Docket: Court TV To Get New Name, Larger Reality Bill
MediaDailyNews, David Goetzl - Wednesday, March 14, 2007
Come New Year's, the Court in Court TV is history. In ...
- Brandtique: Tab
MediaDailyNews, David Goetzl - Tuesday, March 13, 2007
Imagine a marketer that gets exposure in a scripted show as prevale ...
- SI, NBC Align For Sports Content, Promotion
MediaDailyNews, David Goetzl - Tuesday, March 13, 2007
As broadband video increases in popularity, print properties are looking for wa ...
- Sales Adopts The 'A' Word: Rainbow Embraces 'Activation,' Preps Deals
MediaDailyNews, David Goetzl - Tuesday, March 13, 2007
As media agencies name chief activation officers, Rainbow networks is bringing t ...
- Weather Channel Launches In Second Life
MediaDailyNews, David Goetzl - Monday, March 12, 2007
The Weather Channel has become the latest marketer to jump on t ...
- Weather Channel Takes Temperature Of Second Life
Online Media Daily, David Goetzl - Monday, March 12, 2007
The Weather Channel is entering a world where the climate never chang ...
- Microsoft Media Chief Calls For Meeting With Cable Nets On eBay Project
MediaDailyNews, David Goetzl - Friday, March 9, 2007
After cable sales executives expressed frustration with the committee pushing the eB ...
- Nick Predicts Healthy Upfront, No Kidding
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, March 9, 2007
Nickelodeon's senior ad sales executive Jim Perry is optimistic about the upfron ...
- Cable Chief Slams eBay Plan, Offers Partnership
MediaDailyNews, Wayne Friedman, David Goetzl - Thursday, March 8, 2007
Cabletelevision Advertising Bureau chief Sean Cunningham used what could be termed ...
- AMC, J&J In Deal To Promote Visine During Films
Marketing Daily, David Goetzl - Wednesday, March 7, 2007
[Packaged Goods] Johnson & Johnson, which has a history of marketing experimentatio ...
- Viacom, Google Battle Over YouTube Effectiveness
MediaDailyNews, David Goetzl - Wednesday, March 7, 2007
Acrimony continued between Viacom and Google Tuesday over the legality and would- ...
- Former Net Execs Get NBC TV Deal
MediaDailyNews, David Goetzl - Wednesday, March 7, 2007
NBC Universal has signed a three-year deal with BermanBraun, the production compa ...
- U.S. Army Shines In Daytona 500
MediaDailyNews, David Goetzl - Wednesday, March 7, 2007
On the backs of driver Mark Martin's second-place finish in the Dayto ...
- J&J Eyes AMC Product Placement
MediaDailyNews, David Goetzl - Tuesday, March 6, 2007
In a deal that doubles as a quasi-product placement, Johnson & Johns ...
- Brandtique: Insurance Advertising
MediaDailyNews, David Goetzl - Tuesday, March 6, 2007
When Geico burst on the scene as a national advertiser about ...
- Makeup To Breakup: Revlon Drops Carat, Shifts $200 Mil. Account To Initiative
MediaDailyNews, David Goetzl - Monday, March 5, 2007
Revlon, fresh off a high-profile spot in the Super Bowl, has dropp ...
- User Content, NFL Footage May Run On League Web Site
MediaDailyNews, David Goetzl - Monday, March 5, 2007
LAS VEGAS -- Top NFL executive Kim Williams floated the idea ...
- Shock Waves: Microsoft To Move Bulk Of $1 Billion In U.S. Ad Spending To Digital
MediaDailyNews, David Goetzl - Friday, March 2, 2007
LAS VEGAS -- Not surprisingly for a tech behemoth, a top Microso ...
- eBay Marketplace Meets Stiff Resistance
MediaDailyNews, David Goetzl - Friday, March 2, 2007
The eBay Media Marketplace is still in test mode, but it h ...